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RPTA's water bottle with sunset in the background

Our Vision

EIM's vision is to promote healthy lifestyles, protect memorable places, and facilitate life-enhancing experiences. Live. Protect. Explore.

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Students celebrating graduation

Core Values

Involve life balance, sustainability, service, leadership, innovation, curiosity, creativity, diversity and inclusivity, community and collaboration, professionalism and integrity.

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Students smiling at camera with KOA name tags

Specialized Recreation, Parks, & Tourism Administartion Major Concentrations

Students studying RPTA choose from the following: Event Planning & Management, Hospitality & Tourism Management, Sport Management, Outdoor Recreation Management, & Community Services Management.

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Second to None

EIM boasts an award-winning faculty and staff who are devoted to student success, dedicated to Learn by Doing, and committed to fostering a sense of community.

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Student walking a high line over San Luis Obispo

Experience Industry

We teach students how to manage the organizations that create opportunities for experiences to come alive — whether through travel, a sporting event, or a slackline above Bishops Peak.

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An Office with a View

RPTA alumni work in settings where their “offices” are often unconventional —whether a Napa winery, AT&T Park (pictured left), a beachfront hotel, or a kayak in Morro Bay.

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Cal Poly RPTA Students take a moment pause from their navigational 'greeter' duties at Super Bowl 50 last weekend!

Cal Poly RPTA Students Volunteered at Super Bowl 50!

Thirty Cal Poly RPTA students volunteered as members of the the Super Bowl Host Committee "greeters" in San Francisco last weekend for Super Bowl 50!

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Cow Parade art will benefit local charities [reprint Paso Robles Daily News]

The Cow Parade, an arts movement that has raised over $30 million for local charities across the world, has landed in San Luis Obispo County.

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artwork on See Cow Do from Deprise Brescia

DONE! There's a new cow in town and his name is 'See Cow Do' the latest work from artist Deprise Brescia for Cal Poly EIM

Meet the artist, Deprise Brescia and "See Cow Do", along with the other 100 cows at the Madonna Inn Meadows on Saturday, September 17 starting at 10 AM. See you there!

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A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.

George P. Johnson and Cal Poly interns and alumni in Las Vegas working the Cisco GSX

A fun shot of the GPJ-Cal Poly interns and alumni in Las Vegas working the Cisco GSX.

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Cal Poly RPTA Summer Undergraduate Research Presentations

Cal Poly RPTA Students Complete First Ever CAFES Summer Undergraduate Research Program

Cal Poly RPTA Students Candice Walton and Jack Elder under Dr. Kevin Lin's direction presented their research project "The Impact of Internet Usage on Event Attendees Satisfaction and Expenditure" today.

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Cal Poly RPTA changes department name to Experience Industry Management

The Department of Experience Industry Management the Latest Addition

Cal Poly's RPTA has changed its department name to Experience Industry Management — making it the first of its kind in California, blending tourism, travel, experiences, social media, culture, sports, outdoor rec., and events!

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Related Content

Values & Mission

All of the RPTA Department's interactions involve a set of core values.

These values help Cal Poly Recreation, Parks & Tourisma Administration [RPTA] achieve our mission:

To advance leadership and knowledge in recreation, parks, and tourism.

Mission and Vision


The Recreation, Parks, & Tourism Administration undergraduate program is accredited by the Council on Accreditation of Parks, Recreation, Tourism and Related Professions (COAPRT).

Important Information from the Council for Higher Education Accreditation (CHEA) regarding degree mills.  Please watch this important video regarding degree and accreditation mills.    Find out more

Spotlight on Learn by Doing Event Planning

Cal Poly Recreation, Parks, & Tourism Administration [RPTA] Student led Project Surf Camp.
RPTA Experiences Learn by Doing Everyday! Check us out!

Cal Poly RPTA's Annual Celebration a HUGE Success!

The Cal Poly RPTA Jobs blog is where we share the latest job, internship, and volunteer opportunities!

Jobs Blog ►

The Cal Poly RPTA Clubs blog is where we post important information about the club, upcoming events, and current officers.

Clubs Blog ►